How we work

Anima Group / How we work

We run like an F1 team.

An F1 team does not plan slowly and hope. It ships at high velocity, reads real-time telemetry and prioritises ruthlessly. That is how we run Anima Group: our product is the race car, our engineers are the factory crew and every sprint is a Grand Prix.

How we race

Built for speed

We ship in short sprints, not long corporate plans.

Driven by data

Live data from the product decides what we do next.

Focus on what wins

Time and people go to what makes the car faster.

01 / The race car

01 / The race car

The product is the car.

The product is the car.

Our core platforms, Homewizz and Scruffsy, are the race car. Everything the team does is judged by one question: does it make the car faster for the person driving it?

Our core platforms, Homewizz and Scruffsy, are the race car. Everything the team does is judged by one question: does it make the car faster for the person driving it?

One core product for each team

Every change is measured on the track

No work that does not make the car faster

02 / The driver

02 / The driver

Our customers are in the seat.

Our customers are in the seat.

The driver is the end user, along with the sales and customer success people who navigate the market with them. They feel every change first, so what they tell us goes straight back to the crew.

The driver is the end user, along with the sales and customer success people who navigate the market with them. They feel every change first, so what they tell us goes straight back to the crew.

Built around the person using it

Frontline feedback reaches engineers directly

What the driver reports gets fixed first

03 / The factory and wind tunnel

03 / The factory and wind tunnel

Built and tested before race day.

Built and tested before race day.

Research, product engineering and our staging environments are the factory and the wind tunnel. New parts are designed, built and tested there before they go anywhere near a live customer.

Research, product engineering and our staging environments are the factory and the wind tunnel. New parts are designed, built and tested there before they go anywhere near a live customer.

Research and product engineering together

Every change tested in staging first

Small upgrades shipped every sprint

04 / Pit wall and telemetry

04 / Pit wall and telemetry

Decisions come from live data.

Decisions come from live data.

The pit wall is our real-time analytics, observability and live product monitoring. We watch the product while it runs and make the call on what the data shows, not on opinion.

The pit wall is our real-time analytics, observability and live product monitoring. We watch the product while it runs and make the call on what the data shows, not on opinion.

Real-time analytics

Observability across the platform

Live product monitoring

05 / Two-second pit stops

05 / Two-second pit stops

Fast, practised and repeatable.

Fast, practised and repeatable.

A pit stop is over in about two seconds because every move is rehearsed. Ours are automated testing and releases, incident response and zero-downtime deployments, so changes go out quickly and safely without stopping the race.

A pit stop is over in about two seconds because every move is rehearsed. Ours are automated testing and releases, incident response and zero-downtime deployments, so changes go out quickly and safely without stopping the race.

Automated testing and releases

Rehearsed incident response

Zero-downtime deployments

06 / Race strategy

06 / Race strategy

Every call counts.

Every call counts.

Races are won by the calls a team makes, not by trying to do everything at once. We pick the work that will move the business most, put our best people on it and keep everything else out of their way.

Races are won by the calls a team makes, not by trying to do everything at once. We pick the work that will move the business most, put our best people on it and keep everything else out of their way.

Work ranked by impact

Our best people on the biggest goals

Clear calls, made fast