Homewizz is the largest project in the Anima Group portfolio: a global marketplace built to reimagine online shopping. Its beta launch is planned for January 2027.

What Homewizz is

Homewizz has a catalogue of around 4,000,000 products, covering everything from electronics to furniture and homewares. Merchants on the platform can reach customers in over 50 countries, with fulfilment, global selling and brand services built in.

The problem we want to solve

Big marketplaces offer range, and they often lose clarity along the way. Shoppers wade through duplicate listings and vague descriptions. Sellers face a lot of operational work just to reach a new country. We think both sides deserve something simpler.

Built around speed

We are performance obsessives. Every product page has to feel immediate on a phone with an average connection, and we treat that as a requirement. A catalogue of this size makes it hard, which is exactly why it gets attention from the start.

Designed for what comes next

The way people find products is changing. We are building towards the Universal Commerce Protocol so that AI agents can represent Homewizz accurately, and we are preparing product data for spatial shopping. Both depend on clean, structured information about real products.

What beta means

A beta is a real launch with honest limits. We expect to learn a great deal from early customers and sellers, and to change things quickly as a result.

You can find out more at homewizz.com, or see the rest of our portfolio.