Spatial computing

Nov 10, 2026

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Nov 10, 2026

Our approach to spatial computing in e-commerce

Where Anima Group stands on spatial computing, what is real today, and why we are preparing product data before chasing headsets.

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Anima Group

Editorial team

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Anima Group

Spatial computing blends digital content with the physical space around us, through headsets such as Apple Vision Pro and Android XR devices, and through the camera on an ordinary phone. For shopping, the promise is simple: see a product at true size, in the place it would actually live.

Why it matters for what we sell

Homewizz covers everything from electronics to furniture and homewares. These are exactly the categories where scale is hard to judge from a flat photograph. Whether a sofa fits an alcove is a spatial question, and a screen has never answered it well.

Being honest about where it is today

Headsets are still a small audience. Retailers have built shopping apps for them, but demand for the devices has been modest, and we have not seen strong independent evidence on how much spatial shopping changes buying behaviour. Much of what is published on that comes from companies selling the technology.

So we are not going to claim that a headset is about to replace the shop or the website. Phones are where most people will first place a product in their own room.

What we are committing to

  • Treating real-world dimensions as essential product data, because every spatial experience depends on them.

  • Supporting 3D product media on our platforms where good models exist.

  • Designing for phones first, then for headsets as the audience grows.

  • Testing spatial features against what customers actually do, and removing what does not help.

  • Using open formats rather than tying our catalogue to one device maker.

The connection to agentic commerce

Spatial computing and agentic commerce look like separate trends, yet both reward the same thing: accurate, structured information about real products. An agent needs to know that a table is 180 centimetres long. So does a headset placing it in your dining room.

That is the work we can do now, whichever device wins.