Building our own platforms is only part of what Anima Group does. We also acquire businesses where we see unrealised potential. That phrase can sound vague, so here is what we mean by it.

A foundation worth building on

We look for businesses that already have something hard to create: customers who come back, a product people value, supplier relationships or a brand with a real reputation in its niche. Those things take years. A better website does not.

Signs of unrealised potential

• Demand is healthy, but the online experience holds it back.

• The business relies on one channel or one country.

• The product range is strong, but product data and search are weak.

• The founder has taken it as far as they want to take it alone.

• Operations have not kept pace with growth.

What we bring

We are operators, not theorists. We move fast, stay lean and deploy the right expertise to each problem. That means practical work on the storefront, performance, catalogue, fulfilment and customer experience, carried out by people who do this every day.

What we will not do

We will not buy a business for a good story and leave it unchanged. We also do not think every business should look the same. The goal is to strengthen what made it work in the first place.

Selling to us

If you run an e-commerce business and are considering what comes next, a first conversation commits you to nothing. You can contact us, and we will treat it in confidence.

Brands that want a partner instead of a buyer are welcome too. We work with those who know their market and want more from it.