Anyone who looks after an animal on repeat medication knows the routine: noticing it is running low, chasing the prescription, ordering, waiting and remembering to do it all again. Scruffsy is our answer to that routine. It is opening soon, and will serve customers in Great Britain.

What Scruffsy does

Scruffsy helps take care of vet prescriptions, reminders and delivery. You send your vet's prescription, or ask your vet to send it directly, and Scruffsy helps with the medication, reminders and delivery from there.

The vet stays in control

Scruffsy does not replace your vet. Your vet decides what your pet needs, and Scruffsy does not change what has been prescribed. Prescription medicine is only supplied against a valid prescription.

Why this fits Anima Group

Our focus is connecting consumers with what they need, at speed and without friction. Pet care is a good test of that idea. The stakes are personal, the task repeats for years and the current experience often leaves owners doing all of the remembering.

For all kinds of pets

Scruffsy is designed for pets of all kinds, not only cats and dogs. Owners can tell the team what their vet has prescribed, and Scruffsy will confirm whether it can be supplied.

Getting this right

Medicine is a regulated area, and it should be. We would rather open carefully than quickly, which is a slightly unusual thing for a group obsessed with speed to say.

You can follow the launch at scruffsy.com, or see the rest of our portfolio.