Anima Group is an international e-commerce group, founded in 2023. We go where the opportunity is greatest, and right now that is European e-commerce.

Many markets, one continent

Europe is often described as a single market, but anyone selling across it knows better. Languages, payment habits, delivery expectations, consumer law and tax all differ from one country to the next. That complexity keeps many businesses from expanding, and it is also why there is room to do better.

The gap we see

Consumers deserve better experiences, better prices and better products delivered faster than they thought possible. Too often, shopping across a border still means uncertain delivery, unclear returns and a checkout that feels like an afterthought. Brands, meanwhile, often know their home market well and struggle beyond it.

How we approach it

• Build where the experience is broken. Homewizz is our global marketplace, opening in beta in January 2027, with fulfilment, global selling and brand services built in.

• Focus where trust matters most. Scruffsy is our service in Great Britain making pet medication easier to manage.

• Acquire where the foundation is strong. We look for businesses with real potential that need more team and ambition behind them.

• Partner with brands that want more. Many brands know their market and want more from it.

Rules are part of the product

European consumer and product rules are demanding, and we see that as a good thing. Being clear about who is selling, what things cost and how returns work is what earns trust in a marketplace. Doing it properly from the start is cheaper than repairing a reputation later.

Why now

Shopping is changing again, with AI agents and spatial computing both on the horizon. Moments like this tend to open the door to new platforms. We intend to be one of them.